There are more and more complaint calls from sales, channels, and customer service offices, but the optimization needs put forward by operations are delayed due to tight executive list schedules. The new functions are high but impractical, and the basic functions are constantly complicated to operate, which eventually leads to the product being trapped in executive list the paid conversion or renewal stage. Many business owners say that the product is very good, and its functions are innovative and advanced, but many employees and management say that the product is not used and the operation is too time-consuming. everyone knows).
Although the follow-up products quickly optimized the user experience and basic functions, but unfortunately the industry circle executive list was so large, the word of mouth collapsed, and fewer and fewer customers were willing to try and pay, so they had to be abandoned. As can be seen from item A, although the users of the product executive list cannot decide whether to use your product for the first time or not, this is the boss’s decision, but whether to renew the product in the future, they can put forward their opinions on changing the decision. Suggestion for B-side new media operation.
As a company's new media operation, it is actually very close to the customers and users of the product, whether it is the decision-maker, business executive list owner, or internal users, generally during the trial period, they will pay attention to content channels such as public accounts to a large extent. At this point, there are two places where strength can be executive list exerted: The first is active research: only by actively approaching users can you have the opportunity to obtain real needs and feedback, thereby helping the operation team accumulate "ammunition", and it must be the best reason to wait until the optimization needs are raised with the product.