User acquisition (Right click to open in new tab for larger image) User acquisition, it can be seen that the five products can support the scene analysis whatsapp Database of advertising effect and channel analysis. Among them, Google Analytics (hereinafter referred to as GA), compared with other products, also provides the conversion of keyword clicks, which is more conducive to promotion and judgment of target users' search preferences and facilitates whatsapp Database keyword optimization. At the same time, GA also provides richer dimensions for users to conduct subdivision analysis, such as age, country, preference, etc., simply count down, more than 100 dimensions.
However, from the perspective of domestic APP promotion, considering the differences in domestic and foreign industry environments and domestic whatsapp Database channel resources, MTA has more advantages in monitoring the domestic advertising effect than other products in the process of getting through the process of exposure and click to paid conversion. 2. User Analysis (Right click to open in new tab for larger image) User analysis, it can be seen whatsapp Database that the five products can support scenario analysis such as user portrait, user life cycle, retention analysis, and active analysis.
Personally, I understand that this part is more used to understand the active status of product users and typical user portraits, which is conducive whatsapp Database to the business to select users for operation/promotion, and can get more timely feedback on the operation results. Compared with the five products, it can be seen that GA is more sufficient for the whatsapp Database restoration of typical user portraits (but for domestic user portraits, the data source may be single, and the restoration accuracy is unknown), and there is also a lack of important user extraction for operation.